Instructions: Locate three websites in order to complete the goal stated above—international strategic planning. You may also benefit from conducting your own Internet search of international marketing strategies. Write a 600-750 word paper as a memorandum of discovery. No particular format will be observed for this paper, but organize your writing into three sections that review each of the three websites, and then write a fourth concluding section that summarizes what you gleaned from this investigation. The summary conclusion should put together the benefit of the whole experience. [Note: Keep in mind that this assignment is not aimed at reviewing articles in websites, but rather, the company websites themselves, and the international strategies that they describe.]
How To Review Websites For This Assignment:
Summarize the overriding purpose/thesis of each website. What is the essential message of the site? Provide a link (or address) for each website reviewed.
Discuss the material in the website in light of your understanding and outside research related to the material presented on the site. Do you agree or disagree with what the website presents?
What do you, the student, benefit from having viewed/examined this website?
After discussing each of the three websites, write a summary that combines what you learned from the experience. Present your own views. First person is accepted for this assignment.
Graduate Writing Rubric
APUS Assignment
Rubric
Graduate Writing
EXEMPLARY LEVEL
ACCOMPLISHED
LEVEL
DEVELOPING
LEVEL
BEGINNING
LEVEL
Thesis
Exemplary 10%
Accomplished 8%
Developing 5%
Beginning -=to or <4% Student develops a focused and sophisticated research question or thesis that enhances the scholarly discussion of questions and ideas that are important to scholars in the discipline. Student develops a focused and sophisticated research question or thesis, engaging with the questions and ideas of the field. Student develops a research question that is clear, but not focused or sophisticated, and may or may not engage with questions and ideas important in the discipline. Student develops a research question that is unclear or confused, or does not at all engage with the questions and ideas important to scholars in the discipline. Introduction Exemplary 10% Accomplished 8% Developing 5% Beginning <4% The writing provides an exceptional roadmap for the essay. In addition, the introduction includes meets all of the following criteria: · The introduction contextualizes the thesis statement by referring to larger issues in the discipline. · The introduction provides rationale for pursuing the thesis by demonstrating a research need or question. · The introduction articulates how the paper will address the key question or issue being studied. · The introduction refers to relevant, appropriate scholarly literature. The writing provides a clear roadmap for the essay. In addition, the introduction includes meets at least 3 of the following criteria: · The introduction contextualizes the thesis statement by referring to larger issues in the discipline. · The introduction provides rationale for pursuing the thesis by demonstrating a research need or question. · The introduction articulates how the paper will address the key question or issue being studied. · The introduction refers to relevant, appropriate scholarly literature. The writing provides a basic roadmap for the essay. In addition, the introduction includes meets at least 2 of the following criteria: · The introduction contextualizes the thesis statement by referring to larger issues in the discipline. · The introduction provides rationale for pursuing the thesis by demonstrating a research need or question. · The introduction articulates how the paper will address the key question or issue being studied. · The introduction refers to relevant, appropriate scholarly literature. The writing provides an incomplete roadmap for the essay. In addition, the introduction includes meets fewer than 2 of the following criteria: · The introduction contextualizes the thesis statement by referring to larger issues in the discipline. · The introduction provides rationale for pursuing the thesis by demonstrating a research need or question. · The introduction articulates how the paper will address the key question or
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