file below
only C2 is needed
my project is bringing the company Beyond Meat to IndiaSensitivity: Internal
Marketing Across
Cultures
6MK509
Module Assessment Brief
Barbara Tomasella
2
Sensitivity: Internal
Marketing Across Cultures 6MK509
Contents
Module Leader ………………………………………………………………………………………………………………………. 3
Key dates and details ……………………………………………………………………………………………………………… 3
Description of the assessment …………………………………………………………………………………………………. 3
Description of the assessments ……………………………………………………………………………………………….. 4
Assessment Content CW1 ……………………………………………………………………………………………………….. 5
Assessment Content CW2 ……………………………………………………………………………………………………….. 5
Assessment Rubric CW1 …………………………………………………………………………………………………………. 8
Assessment Rubric CW2 …………………………………………………………………………………………………………. 9
Anonymous Marking …………………………………………………………………………………………………………….. 10
Assessment Regulations ……………………………………………………………………………………………………….. 10
3
Sensitivity: Internal
Module Leader
Barbara Tomasella
[email protected]
Key dates and details
Assessment Type: Individual
Poster/Report
Assessment weighting: 30%/70%
Word count/Length Max 1500 words poster / 2000 words +/- 10% (Report)
Learning Outcomes: 1, 2, 3
Submission Method: Turnitin
Submission Date: 12:00 Noon UK time, 28/11/2022 (Poster) and 12:00 Noon
UK time, 16/01/2023 (Report)
Provisional Feedback Release Date: 12:00 Noon UK time, 16/12/2022 (Poster) and 12:00 Noon
UK time, 06/02/2023 (Report)
Description of the assessment
Formative assessment
The interactive style of workshops will provide opportunities for formative and peer assessment.
Students’ ideas for coursework can be discussed with the tutor via Microsoft Teams and email.
Summative assessment
Assignment 1 CW1: 30% weighting
An individual poster where you profile an international country (with special attention to its culture),
which is suggested for the internationalisation process of an organisation of your choice (you do not
need to analyse the company in the first instance); you will be utilising theories and models
encountered in the module, to particularly highlight the impact that culture can have on international
marketing in such internati
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