Respond to two (2) Colleagues “see attachment for detail instructions”: 
* 3 – 4 paragraphs per colleagues 
* No plagiarism
* APA citing  

Discussion 2: Peer Feedback: Communication Portfolio
This week, you will continue to participate in a peer review process where you will envision yourself in a specific role and you will provide feedback through that lens. Your feedback involves giving and receiving input regarding the feedback to your course work from your peers. Each week, you will upload your portfolio element completed the week before to the weekly discussion board. You will then become part of a scenario, in which you will be asked to provide constructive feedback to your peers, reflect on what you have learned in the process about the portfolio element, and on what you have learned that will help you further improve your own work. Be sure to take time during and after the discussion to reflect on the process and the feedback you gave and received. Also, review the feedback that others provided to your peers for input that might help you further improve your own portfolio element.
In this discussion, you are to envision yourself in the role of the Director of Marketing.


Review & Respond to at least two (2) of your peers’ posts in the following manner:
· Evaluate the effectiveness of the message by discussing the types of appeals used (e.g., ethos, logos, pathos).
· Identify specific needs you would have as the receiver of this message and discuss whether and to what extent the writer persuaded you to take action.

· 3 – 4 paragraph response per each colleagues

No plagiarism

APA citing

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1st Colleague – Natasha Mills

Discussion 2 – Week 4 – SEE ATTACHMENT

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2nd Colleague – Douglas Hayes

Discussion 2 – Week 4 – SEE ATTACHMENT Top of Form
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Running head: Communication Portfolio
Communication Portfolio

Communication Portfolio – Short Business Report

Natasha Mills
Professor Perry
MMSL – 6115
July 20th, 2021


Communication is one of the core foundations of organizational excellence. This is because communication is always at the center of the interpersonal relationships within an organization, and thereby the determinant of positive work cultures that lead to company success. Therefore, it is critical for members of an organization, particularly leaders, to consider communication and all its components as an avenue towards the creation of economic value and attainment of the desired results. This paper explores the various dynamics of the usage of social media as a communication channel, including the upside of the channel, as well as the risks involved within the context of Anthony’s Orchard.

Communication Portfolio – Short Business Report

Why Anthony’s Orchard Should Consider a Social Media Page

Communication channels present one of the four primary domains of modern organizational research due to its growing importance in organizational communication and effectiveness (Hahn et al., n.d). Social media is a communication channel whose usage by organizations has been on a dramatic rise in the contemporary workplace. Hence, it is logical to conclude that social media is a fundamental communication channel in today’s organizations. From this perspective, the reason why Anthony’s Orchard should consider a social media page is apparent.
Consequently, today’s generation has significantly shifted to the internet space. In other words, social media harbors a large audience with which any organization intending to expand its brand image can engage. Statistics show that at least 80% of young adults use social media in a single day (Klassen et al., 2018). With such numbers, Anthony’s Orchard stands a chance of expanding its brand image by promoting its products, messages, and programs to a broader audience and target customers. This is another reason why the company should consider a social media page.

Benefits of this Type of social media

The Director of Marketing and Anthony’s Orchard as a company can benefit from this type of social media by converting it into a platform for engaging a wider customer base regarding its products, services, and programs (Joo & Teng, 2017). This means that the Director of Marketing and Anthony’s Orchard as a whole will be able to realize its mission of enhancing consumer’s awareness of apples and apple orchards to a greater extent than they already are doing.
Further, owning and using a social media page will help the company achieve its vision of generating returns for its shareholders while enhancing the wellbeing of the community through its products. Simply, this type of social media will substantially help the Director of Marketing and Anthony’s Orchard as a company reinforce its mission and vision stat

Douglas M Hayes

Business Report for Anthony’s Orchard

July 25, 2021

Communication for Leaders and Managers




I think that Anthony’s Orchard should look into social media account. There are three main reasons behind my recommendations: 1) they increase the notoriety of your business, 2) potential partnership, 3) social media can link you to your clients. All of these opportunities are increased with the use of social media. “it isn’t just a strategy for big businesses with large audiences. A reported 77.6% of small businesses use social media for promotion, and doing so offers impressive benefits.” (Boogaard, 2019)


Anthony’s Orchard is a family-run business that grows two types of apples. They grow Braeburn and Honeycrisp apples, and They make apple pie filling and applesauce, Cookbooks, Apple presses, peelers, corers, and other apple merchandise. The company has a net income of $371,147 last year, and they are going to buy an apple press for next year, which will expand their marketability. Right now, they only have a website, but no other social media platforms are in use. 


The first reason they should think about using social media is to bring notoriety to their business. You say in your strategic planning, “We continue to search for new orchards throughout the country so that we may diversify the types of apples we produce. “(Anthony’s Orchard). Anthony’s Orchard shows a vision for the future of your business into the future. Social media will increase your notoriety to potential businesses and clients. You mention on your Strategic Plan that you would like to increase your “Our 2015 revenue goal is to exceed $25 million dollars, which will involve either acquiring new orchards, or expanding our line of products” (Anthony’s Orchard). This can be done by increasing your presence on the internet. “Consider that 83 percent of Instagram users say they discover new products on the platform. When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. “(22 Benefits of Social Media for Business)

Secondly, social media will expand your online presence. In your strategic planning, you also say that you want to “acquire new orchards” by 2015. A social media account will allow them to find selling orchards or to partnership with other growers. This will also allow you to partner with significant distributors like Kroger or Walmart potentially. They say in their development plan that they want to grow to 25 million by the year 2015 and “In 2012, the Company is hoping to purchase an apple press, which would allow us to start a new line of prepared apple products – apple juice” (apple orchard) 

Lastly, social media can connect you to your clients. according to “45% of customers say that social media is the first channel they turn to when they have questions or issues, and 21% say

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