Reading:
Book: Baye, M. R., & Prince, J. T. (2017). Managerial economics and business strategy (9th ed.). McGraw-Hill Education. ISBN 978-1-259-29061-9
o Chapter 11: Pricing Strategies for Firms with Market Power
o Chapter 12: The Economics of Information
Professional Assignment
Please study the case about the “Time Warner Cable” (In the attached file) and write an analytical and evidence-based paper of a minimum of five (5) pages, with a minimum of 7 peer-reviewed citations, please remember to have Introduction and conclusion. APA formatted encompass the followings :
● A summary history and analysis of Time Warner business expansion since 2000
● What have been the business markets for Time Warner?
● Who is the competition for Time Warner and what policies Time Warner have used to challenge it?
● What are the significant regulatory areas that impact the operations and strategic decisions of Time Warner?
● The technological change and challenges that Time Warner has been facing.
CASE: TIME WARNER CABLE
Those who cannot remember the past are condemned to repeat it
—George Santayana
Managers who cannot apply managerial economics are destined for failure
—Michael Baye and Jeffrey Prince
The case-study method is a useful pedagogy for applying managerial economics to real business scenarios. Two things are required for this approach to yield optimal results. First, since hindsight is always 20–20, put yourself in the shoes of decision makers at the time of their decisions—July 2016 in this case—rather than at the time you read the case. This is your job. Second, the case being studied must involve economic issues that transcend time. That’s our job.
Time Warner Cable is a timeless case that was written especially for Managerial Economics and Business Strategy. Regardless of whether you’ve covered a single chapter or every chapter in the text, the case provides an opportunity to apply tools from managerial economics to a real-world business situation. The case includes a plethora of issues and may be used in a variety of ways to hone your decision-making skills.
For example, your instructor may choose to use the case as a capstone experience where you and/or team members present your analysis and make recommendations for the company. For this reason, when you read the case, you will observe that it provides information about the company and its business environment, but it does not identify specific problems or ask specific questions. As in the business world, the onus is on you to identify key issues and to defend your recommendations. Different students are likely to focus on different issues and to make different recommendations, depending on the chapters covered and their mastery of the material.
Alternatively, or in addition, your instructor may use this case as “an extended problem” throughout the course to illustrate concepts developed in specific chapters. The case includes a variety of memos—some at the end of the case and others available online at
www.mhhe.com/baye9e
—that permit you to apply concepts on a chapter-by-chapter basis.
We hope you enjoy the case. Remember that an important component of any case exercise is to use the information provided along with your knowledge of managerial economics and business strategy to identify key issues and to guide your recommendations and decisions. Consider this a practice run for when you leave the classroom and enter the business world.
Time Warner Cable1
Note to Students: Please read the information on the previous page before working through this case.
HEADLINE
When Andreas finished his MBA 10 years ago and joined the company, he envisioned an exciting career in a growing industry. However, economic and technological changes have been rapid, and he has already been through spin-offs and mergers. Now, thanks to Time Warner Cable’s most recent merger, he is potentially poised to join Charter Communications. He recently met with the Executive Board, and the Le
bay90611_fm_i-xxviii.indd i 10/31/16 04:45 PM
Managerial Economics
and Business Strategy
NINTH EDITION
Final PDF to printer
bay90611_fm_i-xxviii.indd ii 10/31/16 04:45 PM
The McGraw-Hill Series Economics
ESSENTIALS OF ECONOMICS
Brue, McConnell, and Flynn
Essentials of Economics
Third Edition
Mandel
M: Economics: The Basics
Third Edition
Schiller and Gebhardt
Essentials of Economics
Tenth Edition
PRINCIPLES OF ECONOMICS
Asarta and Butters
Connect Master: Principles of Economics
First Edition
Colander
Economics, Microeconomics, and
Macroeconomics
Tenth Edition
Frank, Bernanke, Antonovics, and Heffetz
Principles of Economics, Principles
of Microeconomics, Principles of
Macroeconomics
Sixth Edition
Frank, Bernanke, Antonovics, and Heffetz
A Streamlined Approach for: Principles of
Economics, Principles of Microeconomics,
Principles of Macroeconomics
Third Edition
Karlan and Morduch
Economics, Microeconomics, and
Macroeconomics
Second Edition
McConnell, Brue, and Flynn
Economics, Microeconomics, and
Macroeconomics
Twenty-First Edition
Samuelson and Nordhaus
Economics, Microeconomics, and
Macroeconomics
Nineteenth Edition
Schiller and Gebhardt
The Economy Today, The Micro Economy
Today, and The Macro Economy Today
Fourteenth Edition
Slavin
Economics, Microeconomics, and
Macroeconomics
Eleventh Edition
ECONOMICS OF SOCIAL ISSUES
Guell
Issues in Economics Today
Eighth Edition
Register and Grimes
Economics of Social Issues
Twenty-First Edition
ECONOMETRICS
Gujarati and Porter
Basic Econometrics
Fifth Edition
Hilmer and Hilmer
Practical Econometrics
First Edition
MANAGERIAL ECONOMICS
Baye and Prince
Managerial Economics and Business
Strategy
Ninth Edition
Brickley, Smith, and Zimmerman
Managerial Economics
and Organizational Architecture
Sixth Edition
Thomas and Maurice
Managerial Economics
Twelfth Edition
INTERMEDIATE ECONOMICS
Bernheim and Whinston
Microeconomics
Second Edition
Dornbusch, Fischer, and Startz
Macroeconomics
Twelfth Edition
Frank
Microeconomics and Behavior
Ninth Edition
ADVANCED ECONOMICS
Romer
Advanced Macroeconomics
Fourth Edition
MONEY AND BANKING
Cecchetti and Schoenholtz
Money, Banking, and Financial Markets
Fifth Edition
URBAN ECONOMICS
O’Sullivan
Urban Economics
Eighth Edition
LABOR ECONOMICS
Borjas
Labor Economics
Seventh Edition
McConnell, Brue, and Macpherson
Contemporary Labor Economics
Eleventh Edition
PUBLIC FINANCE
Rosen and Gayer
Public Finance
Tenth Edition
Seidman
Public Finance
First Edition
ENVIRONMENTAL ECONOMICS
Field and Field
Environmental Economics: An Introduction
Seventh Edition
INTERNATIONAL ECONOMICS
Appleyard and Field
International Economics
Ninth Edition
Pugel
International Economics
Sixteenth Edition
Final PDF to printer
bay90611_fm_i-xxviii.indd iii 10/31/16 04:45 PM
Managerial Economics
and Business Strategy
Michael R. Baye
Bert Elwert Professor of Business Economics & Public Policy
Kelley School of Business
Indiana Univers
bay90611_fm_i-xxviii.indd i 10/31/16 04:45 PM
Managerial Economics
and Business Strategy
NINTH EDITION
Final PDF to printer
bay90611_fm_i-xxviii.indd ii 10/31/16 04:45 PM
The McGraw-Hill Series Economics
ESSENTIALS OF ECONOMICS
Brue, McConnell, and Flynn
Essentials of Economics
Third Edition
Mandel
M: Economics: The Basics
Third Edition
Schiller and Gebhardt
Essentials of Economics
Tenth Edition
PRINCIPLES OF ECONOMICS
Asarta and Butters
Connect Master: Principles of Economics
First Edition
Colander
Economics, Microeconomics, and
Macroeconomics
Tenth Edition
Frank, Bernanke, Antonovics, and Heffetz
Principles of Economics, Principles
of Microeconomics, Principles of
Macroeconomics
Sixth Edition
Frank, Bernanke, Antonovics, and Heffetz
A Streamlined Approach for: Principles of
Economics, Principles of Microeconomics,
Principles of Macroeconomics
Third Edition
Karlan and Morduch
Economics, Microeconomics, and
Macroeconomics
Second Edition
McConnell, Brue, and Flynn
Economics, Microeconomics, and
Macroeconomics
Twenty-First Edition
Samuelson and Nordhaus
Economics, Microeconomics, and
Macroeconomics
Nineteenth Edition
Schiller and Gebhardt
The Economy Today, The Micro Economy
Today, and The Macro Economy Today
Fourteenth Edition
Slavin
Economics, Microeconomics, and
Macroeconomics
Eleventh Edition
ECONOMICS OF SOCIAL ISSUES
Guell
Issues in Economics Today
Eighth Edition
Register and Grimes
Economics of Social Issues
Twenty-First Edition
ECONOMETRICS
Gujarati and Porter
Basic Econometrics
Fifth Edition
Hilmer and Hilmer
Practical Econometrics
First Edition
MANAGERIAL ECONOMICS
Baye and Prince
Managerial Economics and Business
Strategy
Ninth Edition
Brickley, Smith, and Zimmerman
Managerial Economics
and Organizational Architecture
Sixth Edition
Thomas and Maurice
Managerial Economics
Twelfth Edition
INTERMEDIATE ECONOMICS
Bernheim and Whinston
Microeconomics
Second Edition
Dornbusch, Fischer, and Startz
Macroeconomics
Twelfth Edition
Frank
Microeconomics and Behavior
Ninth Edition
ADVANCED ECONOMICS
Romer
Advanced Macroeconomics
Fourth Edition
MONEY AND BANKING
Cecchetti and Schoenholtz
Money, Banking, and Financial Markets
Fifth Edition
URBAN ECONOMICS
O’Sullivan
Urban Economics
Eighth Edition
LABOR ECONOMICS
Borjas
Labor Economics
Seventh Edition
McConnell, Brue, and Macpherson
Contemporary Labor Economics
Eleventh Edition
PUBLIC FINANCE
Rosen and Gayer
Public Finance
Tenth Edition
Seidman
Public Finance
First Edition
ENVIRONMENTAL ECONOMICS
Field and Field
Environmental Economics: An Introduction
Seventh Edition
INTERNATIONAL ECONOMICS
Appleyard and Field
International Economics
Ninth Edition
Pugel
International Economics
Sixteenth Edition
Final PDF to printer
bay90611_fm_i-xxviii.indd iii 10/31/16 04:45 PM
Managerial Economics
and Business Strategy
Michael R. Baye
Bert Elwert Professor of Business Economics & Public Policy
Kelley School of Business
Indiana Univers
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