2. Conduct a PESTEL analysis to identify external forces affecting the industry your company is based.
3. Apply the Porter’s Five Forces Model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?
4. Analyze your company’s resources, capabilities, and competencies. Do any of them provide the basis for a competitive advantage? Why or why not?
California State San Bernardino Management Department
MGMT 3900
ASSIGNMENTS
(SUBJECT TO CHANGE)
1. Group project (Group effort)
The goal of the project is to evaluate the competitive advantage of a firm by analyzing a company of your choice and how the company competes in an industry. It can be an industry you want to learn more about and/or a company you want to work for. The more you put into the process, the more rewarding the experience will be for you. Form a group of 4 students and decide what industry and company you want to study for the group project. I advise you to get started on this assignment as early as possible. Email me your industry/company choice by the end of the first week. This is to ensure no other group will duplicate the same effort for our collective learning.
The primary goal of this project is to evaluate the competitive advantages of the firm of your choice. The deliverable takes the form of answering the following questions by applying the frameworks/tools learned from this course. Students should find a focal issue for the project first. Introduction and conclusions are required to ensure that each chapter works together as part of a single essay.
1. Introduction: Company Description. What is your topic? What is your plan to conduct the inquiry? How is your paper organized?
2. Conduct a PESTEL analysis to identify external forces affecting the industry your company is based.
3. Apply the Porter’s Five Forces Model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?
4. Analyze your company’s resources, capabilities, and competencies. Do any of them provide the basis for a competitive advantage? Why or why not?
6. Apply a SWOT analysis. What strategic imperatives do you arrive at?
7. Identify the major business level strategy the company uses. How do you assess them in terms of gaining and sustaining competitive advantage?
8. Conclude by evaluating whether your company has a competitive advantage or disadvantage in its primary industry. Why or why not?
Late Submissions and Lack of Professionalism
Penalty points will be assigned to the project for late submissions. Inadequate or poorly prepared submissions will be considered a failure of submission. Remember, while the project is strategy analysis, it is still a formal document that should demonstrate your level of professionalism. All groups are strongly recommended to run a draft by the CBPA Writing Center.
Note: A lack of professionalism (no names, titles, page numbers, inconsistent styles, failure to comply with the requirements, any irregularities and etc.) in terms of the quality of the manuscript may result in disqualification of the submission.
Rubrics for All Written Assignments
Quality of delivery
Contents
Well-developed argument
Average
Needs more development
· Poorly developed
· Lack of professionalis
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