Read Discussion 1 and Discussion 2 from the attachments
Conduct a critical analysis for both discussions and, in at least 150 words each
Include citations to at least one credible information source in your replies.
Wells Fargo has provided their sheer financial services to their 70 million customers. Business intelligence and analytics have been a huge part of the company’s success. Business analytics have been implemented at different levels of the organization. Wells Fargo provides their services in the field of finance; it deals with different types of financial data which comes through various channels. This leads to huge volumes of data being unorganized which s located in various sources. Well Fargo has used various business analytics tools to provide solutions to different aspects. The company has implemented Data management and insights which help them compile their data into one centralized data environment by organizing it in 17 domains. The company has separate team who implements business analytics for different lines of businesses owned by Wells Fargo. The company aims to bring latest and better service into their bank. The company identified key areas of risk, fraud, collections, deposits, voice of customer, market intelligence, business performance and personalization to implement the analytics. Wells Fargo heavily invested in latest technologies and hired talented people in the field of data science, AI and machine learning. (Choudhury, 2020) There is various business analytics tools help in better reporting;
Microsoft power BI is a combination of business intelligence and reporting tools which enable in aggregating, analyzing and visualizing data at a scale. FineReport is a 100% Java reporting software which makes the process of reporting more simple and easy for the enterprise. Oribi is another tool which provides ready-made reports, customizable reports, etc. SAP is another important reporting tool for small and medium scale enterprises.
Business Intelligence helps the organizations in extract crucial and important information from huge volumes of data helping the organization in making more strategic and informed decisions. The organization can base their decisions on real time reports. (Iyoob, 2012) Investment in robot technology has required lesser use of carbon footprints. Adoption of robotics has helped in automation in various business models and industries like finance, food and beverages, textiles, etc.
Domino’s is one of the most popular pizza delivery chains in the world founded in the year 1960 in USA. The company has constantly strived by innovating and adapting to customers’ needs. In their year 2010, 2011 and 2012 they launched their own apps where customer’s could order pizzas with the use of their phones and have also heavily invested in the e-commerce and m-commerce platforms. Domino’s uses business intelligence and leverages Google’s marketing technology platform. The company uses Google tag manager and data layer to implement the app and help in web tracking. The company uses big query which has merged their customer relation management information with data analytics which gives them a holistic view of the data of their consumers.
Business Intelligence Reporting Tool (BIRT) is an open source reporting tools which offers data exploration, visualization and collaboration to the user. It can be embedded in a varied range of web and client applications and works for all types and sizes of companies. Another famous tool for reporting is Oracle which is a component of Oracle Fusion Middleware site which offers instant access to data at all levels in a secure environment. It includes a power what-you-see-is-what-you-get design tool which keeps report generation easy. Microsoft SQL server is another platform which helps users to create, share and manage reports for their businesses. It offers customization and helps in preparing various documents. (Best Enterprise Reporting Software Tools 2021, n.d.) Business intelligence dashboard is a data visualization and analysis tool which displays status of key performance indicators and other business metrics. It is an integral part of BI software. Managers want Bi to be delivered as a set of dashboard as it enables them in making informed decisions and helps them to easily comprehend intensive data of the business. It also provides visualization of data which makes it more useful. (Sutner, 2020) Business intelligence provides detailed and clarified understanding of critical information of the organization which is related to their operations. workforce, performance and environment which help the management make better informed decisions.
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