REFER TO THE FILE
Answer the following questions (Write the answer at least half page for each question)
1. Newspaper revenue is generated from four adver�sing sources. Explain. (5 Marks)
2. What is clu�er and how can it be a disadvantage to television as an adver�sing medium? (5
3. Explain the difference between consumer promotions and trade promotions. (5 Marks)
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