Team Case Study–KFC
Team Case Study Paper on KFC
This is a team assignment and students are expected to work together and synthesize their individual parts to produce one (1) paper. Only one (1) student on each team needs to submit the paper for grading. Each team member will receive the team’s grade.
Refer to the file on “Conducting a Case Study” and the Case Study Rubric. It is imperative to follow the criteria listed in the Case Study Rubric, “Conducting a Case Study” Guidelines, and the 6th edition of the APA Manual. This assignment should be 15-20 pages excluding the title and reference pages. The paper should contain at least one graph, figure, chart, or table.
Be sure to follow the Case Study Rubric and follow APA guidelines.
Note;
Completed in Word application, typed, double-spaced, on standard size paper with margins of one inch on all sides.
Running head and page number in upper right-hand corner with five spaces between running head and page number
Abstract should be on a separate page, with the title centered on paper followed by 75-100 word overview
Major headings centered on page; every word capitalized except articles, short prepositions, and coordinating conjunctions
**Communication of ideas and concepts presented in a comprehensible manner
References on separate (last) page, title centered one inch from top, double-spaced, and alphabetized by last name of authors. If author is unknown, alphabetize by first word of title (excluding A, An, The). References properly used in the text and on reference page.
**Provides compelling theoretical foundations, supporting arguments, evidence and examples presented in the case study
Grammar, punctuation, spacing, word choice, spelling, and format
Visuals that include a compelling chart, graph, table, figures, or map to illustrate something in the document
**Evaluate the case from a Christian point of view that expresses Christian principles or recognizes an ethical issue
**Analyze, problem solve, exercise critical thinking, and apply strategy in a global environment
2.
Team PowerPoint Presentation–KFC
Team PowerPoint Presentation
The team is to prepare and submit a PowerPoint presentation of KFC. The presentation should contain a minimum of 15 slides. Each student on the team will receive a team grade.
Note:
Apply basic PPT features (includes a design theme, a title slide, and closing slide)
**Effective presentation of technology skills (includes one figure or table; uses transition; uses animation)
Readability of slides (consistency with font size and color contrast)
Formatting of slides (keyboarding, arrangement, numbering, consistent with capital letters, and follow 7 by 7 rule)
**Demonstrates leadership skills and effective teamwork
KENTUCKY FRIED CHICKEN
CASE STUDY OF KFC:
ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS MODEL
By the mid 1950s, fast food franchising was still in its infancy when Harland Sanders
began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.”
He had developed a secret chicken recipe with eleven herbs and spices. By 1963, the number
of KFC franchises has crossed 300. Colonel Sanders, at 74 years of age, was tired of running the
daily operations and sold the business in 1964 to two Louisville businessmen—Jack Massey and
John Young Brown, Jr.—for $2 million. Brown, who later became the governor of Kentucky,
was named president, and Massey was named chairman. Colonel Sanders stayed in a public
relations capacity.
In 1966, Massey and Brown made KFC public, and the company was enlisted on the New
York Stock Exchange. During the late 1960s, Massey and Brown turned their attention to
international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In Japan.
Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New
Zealand, and Mexico in the late 1970s. Brown’s desire to seek a political career led him to seek
a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages
with little restaurant experience and conflicts quickly arose between the Heublein management
and Colonel Sanders, who was quite concerned about the quality control issues in restaurant
cleanliness. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. New
unit construction was discontinued until existing restaurants could be upgraded and operating
problems eliminated. The overhaul emphasized cleanliness, service, profitability, and product
consistency. By 1982, KFC was again aggressively building new restaurant units.
In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay in 1965, Pizza
Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo created one of the largest
consumer companies in the United States. Marketing fast food complemented PepsiCo’s
consumer product orientation and followed much the same pattern as marketing soft drinks
and snack foods. Pepsi soft drinks and fast food products could be marketed together in the
same restaurants and through coordinated national advertising.
The Kentucky Fried Chicken acquisition gave PepsiCo the leading market share in three
of the four largest and fastest growing segments in the U.S., quick-service industry. By the end
of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza segment. Taco Bell held 75% of &5.7
billion Mexican food segment, and KFC held 49% of the $7.7 billion U.S. chicken fast food
segment.
Japan, Australia, and the United Kingdom accounted for the greatest share of the KFC’s
international expansion during the 1970s and 1980s. During th
points)
A Format
CASE STUDY PAPER RUBRIC
Campbellsville Unlversity School of Buliness and Economics
l. Compleæd in word
application, typed, double
spaced, on standard süc
paper with margins of one
iuch on all sides. Comolies
fi:lly with the assigrureut.
(10 poinrs)
2. Ruuing hoad and page
number ia upper right-haod
comer with five spaces
botween runaing head ard
page number. Complies
firlly with the assignmenr
(I0 poins)
3. On separate page, the
word “Abstract,’ cente¡ed oD
paper followed by 75-100
word overvieu Comolies
fully with rhe assignnent.
( 10 points)
4. Major headiags oentered
on page. Every word
capiblized excspt articles,
short prepositions, and
coordinating conjuactions.
Complies fully with rhe
assiFment. (5 points)
Levels of Achievement
L Completed ia word
application, typed double
spaccd, on standard sizo
papor with margix of one
inch on all sides. Complios
mosdy with the assignmenl
(8-9 points)
2. Runniug hoad and page
nunber in upper right-hand
oomer wità five spaces
botween ruaning head and
page number. Complies
mosdy with the assigarnent.
(8-9 points)
3. On separate page, the
word “Abstracf’ centered o¡
paper followed by 75- I 00
word overview. Complies
mostly ¡¡ith tàe assignment.
(8-9 points)
4. Major headings centered
on page. Every word
capiølizod oxcept artioles,
short prepositions, and
coordinating conjunctions.
Complies mostly with the
assigunent. (4 points)
l. Completed in word
application, typed, double
.spaced, on standard size
paper wit! margirc of one
iaoh on all sidos. Complies
adoqustely witl the
assigamenl (7 points)
2. Running head ald page
nunber in upper right-haad
corner with fivc spaoes
betweeu ruDljng head a¡d
page number. Complies
adequately with the
assigDment (7 points)
3. Oa separate page, the
word “Abstraof’ centered oD
paper followed by 75-100
word overview. Complies
adequatcly wirh tbe
assigDmenL (7 poiats)
4. Major headings centered
on page. Every word
capitalized exccpt articles,
short prepositions, and
coordinating oorjunctions.
Complies adequately with
the assiguent. (3 points)
Unacceptable
l. Completed in word
applicatioo, t¡’ped, double
spaced, on sta:rdard size
paper with margias of one
inch on all sides. Does not
comply adequaæly with tbe
assignment (<7 points)
2. Runaing head and page
aumber in upper right-haad
comer with five spaces
between runaing head and
page number. Does rtot
comply adequaæly with the
assig xenL (<7 points)
3. On separate page, the
wo¡d "Abstract" centered
on paper followed by 75-
100 word overview. Does
not comply âdequately u¡it¡
the assig¡meût (<7 poinæ)
4. Major headings centered
on page. Every word
capitalizod excclrt articles,
short prepositions, and
coordinating conjunctions.
Does not comply with the
assignûrent (<3 points)
5. Visuals labeled with a¡
A¡abic nume¡al a¡d include
title on separate lines above
the visual flush left. Sou¡co
provided below the øble
flush left. Complies firlly
with the assiFrtrent.
(5 poiats)
6. References on
Group X_Business Strategy
Case Study.docx
by Bala Sharmila Thumma
Submission date: 05-Aug-2021 09:11PM (UTC-0400)
Submission ID: 1628224335
File name:
21733_Bala_Sharmila_Thumma_Group_X_Business_Strategy_Case_Study_2654120_347405626.docx (53.11K)
Word count: 4824
Character count: 26473
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23%
SIMILARITY INDEX
21%
INTERNET SOURCES
0%
PUBLICATIONS
14%
STUDENT PAPERS
1 6%
2 6%
3 2%
4 1%
5 1%
6 1%
7 1%
8 1%
9 1%
Group X_Business Strategy Case Study.docx
ORIGINALITY REPORT
PRIMARY SOURCES
Submitted to Campbellsville University
Student Paper
pestleanalysis.com
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Submitted to Intercollege
Student Paper
www.mbaknol.com
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Submitted to University of West London
Student Paper
10 <1%
11 <1%
12 <1%
13 <1%
14 <1%
15 <1%
16 <1%
17 <1%
18 <1%
19 <1%
20 <1%
Submitted to Farnborough College of
Technology, Hampshire
Student Paper
Submitted to Edge Hill University
Student Paper
www.rd.com
Internet Source
Submitted to University College Technology
Sarawak
Student Paper
Submitted to Navitas Global
Student Paper
Submitted to Strategy First Institute
Student Paper
www.diva-portal.org
Internet Source
Submitted to Indian School of Business
Student Paper
Submitted to University of Wales Institute,
Cardiff
Student Paper
hwnerds.com
Internet Source
Submitted to HELP UNIVERSITY
Student Paper
21 <1%
22 <1%
23 <1%
24 <1%
Exclude quotes Off
Exclude bibliography On
Exclude matches Off
Submitted to Thames Valley University
Student Paper
www.statista.com
Internet Source
www.coursehero.com
Internet Source
internationaljournalofresearch.com
Internet Source
Group X_Business Strategy Case Study.docx
PAGE 1
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makes
Group X_Business Strategy
Case Study.docx
by Bala Sharmila Thumma
Submission date: 05-Aug-2021 09:11PM (UTC-0400)
Submission ID: 1628224335
File name:
21733_Bala_Sharmila_Thumma_Group_X_Business_Strategy_Case_Study_2654120_347405626.docx (53.11K)
Word count: 4824
Character count: 26473
1
Proofread
1
1
1
1
7
8
23
Missing ","
Article Error
Article Error
Missing ","
Missing "?"
2
3
3
8Proofread Article Error
1
3
3
3
19
Prep.
Article Error
5
8
8
11
11
Missing "," Article Error
Article Error
1
3
3
3
3
3
3
Missing ","
Proper Noun
Proper Noun
Article Error
22
Proper Noun
P/V
Run-on Proper Noun
16 Proper Noun
Hyph.
Proper Noun
21
24
1
3
4
4
4
4
4
17
Article Error
Sp.
Article Error
P/V
Sp.
Sp. Article Error
1
1
1
1
5
6
20
Wrong Article
Article Error
Article Error
Missing ","
Missing ","
Sp.
1
2
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2
2
6
6
12
12
12
Prep.Article Error
2
2
2
2
13
14
18
Missing ","
1
2
2
10
10
Article Error
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Article Error
Article Error
Article Error
Hyph.
Missing ","
1
1
2
2
9
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Wrong Form
2
2
2
2
9
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Article Error
2
2
2
15
Prep.
Dup.
2
2
2
2 2 Article Error
Missing ","
Article Error
2
4
5
Article Error
Article Error
2
2
23%
SIMILARITY INDEX
21%
INTERNET SOURCES
0%
PUBLICATIONS
14%
STUDENT PAPERS
1 6%
2 6%
3 2%
4 1%
5 1%
6 1%
7 1%
8 1%
9 1%
Group X_Business Strategy Case Study.docx
ORIGINALITY REPORT
PRIMARY SOURCES
Submitted to Campbellsville University
Student Paper
pestleanalysis.com
Internet Source
www.iracst.org
Internet Source
blog.euromonitor.com
Internet Source
www.homeworkmarket.com
Internet Source
www.tasteofhome.com
Internet Source
Submitted to Intercollege
Student Paper
www.mbaknol.com
Internet Source
Submitted to University of West London
Student Paper
10 <1%
11 <1%
12 <1%
13 <1%
14 <1%
15 <1%
16 <1%
17 <1%
18 <1%
19 <1%
20 <1%
Submitted to Farnborough College of
Technology, Hampshire
Student Paper
Submitted to Edge Hill University
Student Paper
www.rd.com
Internet Source
Submitted to University College Technology
Sarawak
Student Paper
Submitted to Navitas Global
Student Paper
Submitted to Strategy First Institute
Student Paper
www.diva-portal.org
Internet Source
Submitted to Indian School of Business
Student Paper
Submitted to University of Wales Institute,
Cardiff
Student Paper
hwnerds.com
Internet Source
Submitted to HELP UNIVERSITY
Student Paper
21 <1%
22 <1%
23 <1%
24 <1%
Exclude quotes Off
Exclude bibliography On
Exclude matches Off
Submitted to Thames Valley University
Student Paper
www.statista.com
Internet Source
www.coursehero.com
Internet Source
internationaljournalofresearch.com
Internet Source
Group X_Business Strategy Case Study.docx
PAGE 1
Proofread This part of the sentence contains a grammatical error or misspelled word that
makes
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