Conduct a critical analysis and, in at least 150 words, respond to at least two of your classmates’ postings

Peer Review 1:

E-commerce and m-commerce

Electronic commerce (e-commerce) is simply conducting business activities electronically over computer networks. Examples of the business activities conducted electrically are buying, selling, distributing, and many more, including business transactions between companies or companies and consumers that are done electronically. Mobile commerce (m-commerce) is e-commerce that involves using a mobile device such as smartphones, laptops, tablets, and any other mobile device to place orders and conducts any business (maamar, 2003).
For e and m-commerce to be successful, they have to be effective and reliable, i.e., safe, secure, affordable, and easy to use. So how does one or an organization ensure effectiveness? The first step is in ensuring that the website chosen has the following components:
· Community. This entails discussion forums and other social shopping tools that can build a loyal community of people interested in a company’s product.
· Content. Here, the focus is on providing practical, accurate, and timely content such as market stock, exchange rates, and general economic news.
· Commerce involves the business aspect of the website
It is therefore essential to capture the above components to create a helpful website in e-commerce and m-commerce. Furthermore, it is essential to customize the site to accommodate specific objectives of the organization in question and its nature of business and its target audience.
E and m-commerce have countless advantages, but they come with a sizable amount of issues, as stated earlier. The most prominent ones are; consumer privacy concerns, consumer lack of trust, and global issue challenge like a language barrier. Consumer privacy concerns are a significant challenge as most people are worried about their information shared not being protected and can sometimes make them vulnerable to say identity theft.
A solution to the privacy concern has secure websites that unauthorized persons cannot access. To reassure the consumers, engaging them and forming a type of relationship is essential. The lack of trust can be fixed by adding reviews from previous customers to add to the credit score, hence building the trust of new customers. One can also make it known that the company has been in business for a prolonged and considerable investment has been made in the website. Another way is to use known brand ambassadors since they are more trusted. Lastly, it is essential to demonstrate a desire to build a relationship with potential clients. It is also essential to include website accreditation by a trusted authority.
The most prominent global issues are cultural challenges, language barriers, time and distance challenges, and infrastructure challenges (Niranjanamurthy et al., 2013). These challenges can be dealt with by building a website that is easy to use

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