Actual work where 2 students given their post on this:
What are some of the ways we can manage the distribution channel? After reviewing this week’s resources and your research, consider the various channels of distribution. In your own words identify at least two ways to better manage and an existing channel for a specific product you personally use? Be sure to explain your reasoning behind your selections.
Please find the attachment.
Channels of Distribution
Distribution channel refers to the means that an organization uses to ensure its products and services reach its customers. The distribution channel consists of an independent set of organizations that provide products and services for use and sale. Even to the most successful organizations managing distribution channels might be very difficult, especially in technology and social media platforms, where one has to think of many variables. Failure to develop an effective strategy on how to manage distribution channels leads to an increase in costs (Hynninen, 2017).
Most organizations believe that increasing the number of channels will lead to higher profits. This is because having various distribution channels means that more products and services will reach customers, translating to a lot of money. We can use some ways to manage distribution channels include; carefully selecting channel mediators- an organization can manage its distribution channels by increasing the number of its channels to have higher benefits. Mediators’ companies take companies products and sell them to the open market. Another way is by consolidating all other media into a strong one- another way of managing distribution channels is by bringing together all other channels into one more strong Channel.
After reviewing this week’s resources, the following are the various channels of distribution; direct channel-it’s the oldest Channel. Customers and manufacturers of goods and services get into direct contact without mediators. Secondly, indirect Channel- this is where the end products of the companies reach customers through an intermediary. Another channel is dual distribution- when a company uses multiple channels to reach their customers. Internet channels- manufacturers use the internet to sell their products to their consumers (Li,2019).
The following are the two better ways to manage distribution channels for nice and lovely jelly that I use. Firstly, special introductory offers- this gives free offers to the first consumers of the friendly and pleasant jelly to motivate them to come back to buy the product again and again. I will emphasize to the customers that the offer won’t be found forever. The second better way is by running a contest on social platforms- since most people today can access social media, it will be the fastest way to reach to many customers as possible. Through social media, I will advertise my product and show how effective it is when people use it.
Li, M. (2019). Overconfident distribution channels. Production and Operations Management, 28(6), 1347-1365.
Hynninen, E. (2017). Supply chains and global distribution channels for particle filters.
Distribution channel is nothing but different processes or methods that used to take the product to customers. The product distribution is one of the important steps but often not of company’s ignore it. Companies will always
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